The Shop by LeBron James Men’s Smoothin...

This formula nourishes and strengthens with Mango Seed Extract whilst helping to create 360 waves and other styles, and your hair won’t feel brittle or stiff. Shape your crown.

Smoothing Pomade for Flexible Hold & Natural Finish: This lightweight pomade delivers keep watch over With out stiffness, helping you style and shape your hair whilst keeping it touchable and smooth. Great for on a regular basis looks with a low-shine, clean finish.
Tames Flyaways & Adds Definition With out Grease: Designed to keep hair in place With out feeling sticky or heavy, this formula smooths unruly strands, defines texture, and adds polish With out the grease or build-up of traditional pomades.
Simple-to-Work Formula for All Hair Types: Whether or not you’re shaping short cuts, waves, or longer styles, this flexible pomade glides through hair and washes out easily. Suitable for straight, curly, or coily textures—your style, your way.
Authentic Brand Heritage Rooted in Barbershop Culture: Born from Uninterrupted—LeBron James & Maverick Carter’s brand—The Shop empowers men through grooming rooted in self-care, confidence & community. Vegan, cruelty-free formulas honor barbershop tradition.
The way to Use & Complete the Routine: Work a small amount into hands and apply to dry or damp hair, shaping as desired. Use by myself or pair with The Shop 2-in-1 Hair Wash for an entire grooming routine from wash to style.