Barbershop Advertising Ideas

Any new barbershop needs competent promotion and advertising to make more sales. But so that the money spent on marketing is not wasted, you must adhere to some rules. Each rule is essential; try to maximize their implementation in your advertising plan. The following are the most popular ways to advertise a barbershop. 

1. Social Media Marketing 

Facebook

Facebook is an excellent platform for marketing because we want to increase the name recognition of your barbershop among a new group of potential customers with the first step of the formula, you mainly want to reach many people. Video is by far the most effective way to increase the reach of your ad. Also, videos are a perfect way to say something about your hair salon. For example, take your phone and make a beautiful video in which you say something about yourself, introduce your colleagues, or create an impression of your barbershop. The purpose of the video should be for people to watch the video. The longer people watch your video, the more attractive this target group becomes for your next advertisements.

Connect people to your hair salon advertising on Facebook

After you have reached a large group of potential customers with your hair salon promotion on Facebook, it is time for the next step. Now we don’t just want to reach people. We also want to connect them with your brand and increase their interest in your barbershop. The best way to do this is to approach the people who watched your first video again. We also call this “retargeting.” You can only use this function if you have a Facebook business page. If you do not have a company page yet, create it here. Almost everyone is on Facebook. It is an interesting medium. If you advertise via Facebook, you can easily select your target group. If you work in a specific region, you choose only this region. The side note is that you can also spend a lot of money on Facebook without making a profit because you do need some knowledge of how advertising via Facebook works.

Instagram

Instagram can be very interesting for a barbershop because it is a visual medium. You share photos and videos with the people who follow you. When you take pictures of your barbershop, of certain hairstyles, or share photos of an action that you promote, you can share this on your Instagram. In our opinion, Instagram is a perfect medium for your barbershop. With Instagram, you have one of the largest social media platforms that many people within your target group fall into for more sales.

Advantages of Instagram

• It has been proven that visual content is processed better and faster than text. That is ideal for your barbershop. It is also possible to advertise via Instagram. 
• When you connect the business page of your barbershop on Facebook to the business page on Instagram, everything you advertise on Facebook is automatically shown on Instagram. Hashtags in your Instagram post are an easy way to attract new visitors.

Disadvantages of Instagram

• It is a must with Instagram, as with many other social media, to provide your visitors with a lot of content. Creating this content can take a lot of time.
• You can’t track a user’s behavior on Instagram, so you can’t anticipate it.

Twitter

You can post short messages of up to 280 characters on Twitter. People can respond to each other, can share another person’s news, and can follow each other. 

The advantages of Twitter

• Linking to your website is very easy
• You can easily reach people who are relevant to you
• You can easily share an excellent action on Twitter
• And you can be sure that the message will enter your user’s timeline.

The disadvantages of Twitter

• So you have to ask yourself if you can make a difference for your barbershop with Twitter. Young users drop out while this is the target group that makes the most use of social media. 

YouTube

YouTube is an online video platform in which anyone with an account can upload a video. Every day an average of 300,000 videos are uploaded worldwide. YouTube is the second largest search engine on the Internet after Google. And the beautiful thing about it is: YouTube is part of Google. This has significant advantages.

Advantages of YouTube

• If you post a lot of videos from your barbershop on YouTube and you optimize these videos well, you have a good chance that it will rank high in Google.
• Potential customers get a good idea of ​​your barbershop.
• You can post videos promoting your products or services.
• You can always post the videos on your website or share them via another social media account.
• Customers we see you are. So you are working on a very personal relationship with your followers.

Disadvantages of YouTube

• A disadvantage of YouTube is that you cannot find out who your viewers are. You see that the number of views has increased in one of your videos. However, you can not know those viewers. Anticipating the viewing behavior of your customer is, therefore, very difficult.

The potential of Youtube

Youtube is a platform with potential. In videos, you can show your knowledge and skills and share them with followers. You can quickly get followers inspired for new hairstyles or other things. Videos can always be used on multiple channels. You can easily share them via your website, but also as content on other social media such as Facebook, Instagram.

You do not need expensive video material for good quality videos. With your smartphone, you can make effortless and neat videos.

Pinterest

You can use Pinterest as a kind of bulletin board. This can be a lot of fun for your barbershop because you can get people to find inspiration. You can compare it with a mood board, in which images from other sites are “pinned” by the user. 

How does it work?

You can upload different images on Pinterest. These are bundled on your business profile. From there, users can “pin” the photos you have uploaded, saving the image to a personal account. Here they can always find the photos. With pictures of a particular hairstyle, the user can get a lot of inspiration. The pins are placed in different categories. Pinterest mainly works for visual companies, such as barbershop, and people can get inspiration. It can be a lot of fun to post photos of different edited hairstyles on Pinterest. People see your Pinterest photo, save it, and immediately get a good idea of ​​your barbershop.

Google+

Finally, we name the social platform of Google: Google Plus. Relatively unknown to many people because it is not a widely used social platform. Still, you must include Google Plus in your considerations. 

Mention in Google

You can register with Google+ as a company. Once you have entered the details, you will receive a verification code sent to your home. Once you have verified everything, you will receive an official company profile on Google.

Why is that beneficial?

If you are officially registered as a company, you will receive a business listing in Google. When people type the name of your hair salon, you will see it in the search results.

2. Give people money.

People like money. And they love it, even more, when they are given this money. Use this human quality for your purposes. For example, when a customer purchases services for a significant amount, give out a flyer that gives a discount of 5-10 cut. Original design and inscription: “Your check for $ 10 Come and get what you have earned in our barbershop,” will make the person return to you.  

3. Be original

At a time when hundreds of barbershop open every day, it is essential to be unique and memorable. Even such a funny and funny phrase: “Hello. This is the administrator of the barbershop “John.” Welcome to Wonderland,”- will arrange a client for you.

Most likely, he will choose your barbershop, instead of the one in which he was simply told: “Hello. Barbershop “Extravaganza.”

4. When creating and developing promotional materials, modesty is essential. 

Try to emphasize in every possible way that you are a leader in the barbing industry. You have the best craftsmen. Write only your advantages in the ads, forget about the disadvantages.

5. Participate in the business gatherings of the beauty industry. 

Communicate more with exciting people in your business who are not competitors to you. This will inspire you with creative ideas. If there is no way to communicate in real life, communicate virtually on the Internet in specialized forums, in chat rooms.

6. Minimize the cost of creating promotional materials. 

All advertising materials, texts, drawings can be given to freelancers for development without resorting to the expensive services of advertising agencies. You can customize shirts and distribute them to your long term customers. 

7. Go beyond conventional creative boundaries.

Try to release your creative thinking beyond the generally accepted framework. Think extraordinary! Create offers that your competitors will repeat only after some time. Improvise and shock your competitors!

8. Write articles for local magazines, newspapers. 

Invite the print media to give you a place under the author’s column of news from the barbing industry. In the end, be sure to subscribe “Your first and last name, a specialist in the Chanel. For newspapers, this is free stuff. And for you, this is an increase in the reputation of the barbershop.

9. Help the client find your barbershop. 

Make it so that the client traveling to you can easily find your barbershop. Allocate addresses, phone numbers, website addresses, and other means of communication with you in advertisements. Do not force the client to look for your contacts and the coordinates of the barbershop.

10. Attract your customers to barbershop advertising. 

Ask them to tell relatives, friends, and acquaintances about the barbershop. Most customers are only happy to share quality service with their friends. Bonus tip. Enter the action “Bring a friend and get 10 cents.” This promotion works very well and is perceived positively.

11. Allocate money for advertising and plan your expenses. 

Try to agree on service in exchange for a service. For example, you pay for advertising with gift certificates of your barbershop.

12. Make quality business cards for your barbershop. 

Hand them out to everyone you meet. Try to give out at least 3-4 business cards a day. Then in a month, you will receive about 100 potential customers. If your masters also give out business cards, the effect will increase significantly.

Conclusion

Try to develop your horizons not only in your sphere but also in neighboring industries. The more information you own, the easier it will be for you in the fight against competitors and in attracting new customers. The best way to acquire new customers is to work according to a simplified version of the AIDA (awareness, interest, desire, action) model. This formula looks like this:

• Bring yourself attention (awareness)
• Connect people with your brand (interest/desire)
• Encourage people to take action (action)

The first step in promoting your barbershop is determining your target group. Promote yourself and make sure you reach as many relevant people as possible. But which people belong to that appropriate group? You will find out by targeting a broad target group. For example, think of, friends of followers of your Facebook business page, focus on people within a radius of 10-30 kilometers from your barbershop, segment by the age of your current customers, select interests like “hair care” and edit your ad content accordingly.